Industry: Drug testing supplies, B2B and B2C eCommerce
Location: United States (nationwide shipping)
Services: eCommerce development, technical and on-page SEO, content, Google Ads, conversion tracking
Platform: WordPress, WooCommerce
The Challenge
DrugTestingCup.com sells drug test cups and testing supplies to both single buyers and wholesale customers such as employers, clinics, rehab centers and corrections facilities. The store started with little search authority in a market dominated by established competitors bidding on the same transactional keywords.
The catalog added its own difficulty: dozens of products that differ only by panel configuration and cutoff levels, which made it easy for pages to compete with each other in Google and hard for buyers to see the differences.
Our Solution
We built the store as a fast, mobile-first WooCommerce platform structured for a large catalog and bulk ordering, then made SEO the long-term growth engine. Every product and category page was rewritten around one unique primary keyword, with clear panel and cutoff tables, buying guidance, FAQs with schema markup and natural internal links between related products.
Alongside organic growth we managed Google Ads and free Google Shopping listings, fixed conversion tracking so campaigns optimize on real data, tuned site speed and prepared content for AI search assistants such as ChatGPT.
What We Delivered
- Scalable WooCommerce catalog with wholesale tier pricing
- Keyword map that prevents pages from competing with each other
- Product and category rewrites with FAQ schema and internal linking
- Buying guides and supporting articles for workplace and clinical testing
- Google Ads, Google Shopping feed and conversion tracking cleanup
- Speed and tag-placement fixes
Results
+148%
Organic search sessions
+125%
Engaged organic sessions
+522%
Free Google Shopping traffic
Year over year, organic search sessions grew 148% and engaged organic sessions grew 125%, while traffic from free Google Shopping listings grew 522% and total site sessions rose 67%. The store now also receives visitors from AI assistants such as ChatGPT, a channel that did not exist for it before.
Source: Google Analytics 4, Oct 2025–Sep 2026 compared with Oct 2024–Sep 2025.
Related services: eCommerce Websites · Technical SEO · On-Page SEO · Google Ads · AI Search Optimization
Project Screenshots
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