Generative engine optimization (GEO) that helps your business get cited and recommended when customers ask ChatGPT, Google AI Overviews, Perplexity or Copilot who to hire or what to buy.
Search Has Changed. Has Your Visibility?
More and more customers start with a question to an AI assistant instead of a list of blue links. They ask for the best roofer near them, a reliable supplier for a product or a comparison of options, and they get a short answer that names only a few businesses. If your business is not one of them, you are invisible at the moment of decision.
AI search optimization, also called generative engine optimization or GEO, makes your business easier for AI systems to understand, trust and cite. It builds on the foundations of good SEO, then adds the structure, clarity and third-party signals that large language models rely on when they choose which businesses to mention.
We already apply these methods to client sites and our own work, and we track referral traffic from AI assistants in Google Analytics, so you can see when ChatGPT and other tools start sending visitors your way.
What Our AI Search Optimization Includes
01
AI Visibility Audit
We test how ChatGPT, Google AI Overviews, Perplexity and Copilot currently describe your business and competitors for your most important questions.
02
Entity and Brand Clarity
Consistent business information across your website, Google Business Profile, directories and social profiles so AI systems know exactly who you are and where you work.
03
Answer-Ready Content
Service pages and FAQs rewritten to answer real customer questions clearly and directly, in a format AI tools can quote.
04
Structured Data and llms.txt
Schema markup for your organization, services, products and FAQs, plus an llms.txt file that points AI crawlers to your most important pages.
05
Reviews and Mentions
A plan to earn reviews and mentions on the trusted sites and directories that AI models use as sources in your industry.
06
Tracking and Reporting
Monthly reporting on AI assistant referral traffic, brand mentions in AI answers and the questions you are and are not appearing for.
Who Needs AI Search Optimization
Any business whose customers research before they buy benefits from being visible in AI answers. It matters most for local service businesses competing for a handful of recommendations, professional services firms that depend on trust, and e-commerce and B2B companies whose buyers compare products and suppliers.
If you already invest in SEO, GEO protects that investment as more searches end inside AI answers instead of on your website.
How It Fits With Traditional SEO
AI search optimization does not replace SEO. AI tools still lean heavily on pages that rank well, load fast and are technically sound. We combine technical SEO, local SEO and content with the extra signals AI systems use, so you improve in both Google rankings and AI answers.
Results build over weeks and months rather than overnight, and we report on both traditional rankings and AI visibility so you can see the full picture.
Frequently Asked Questions
What is generative engine optimization (GEO)?
GEO is the practice of optimizing your website and online presence so AI tools such as ChatGPT, Google AI Overviews and Perplexity understand your business and include it in their answers and recommendations.
Can you guarantee my business will appear in ChatGPT?
No one can guarantee placement in AI answers, just as no one can guarantee a number one Google ranking. What we can do is remove the obstacles, strengthen the signals AI systems rely on and measure progress honestly every month.
How is GEO different from SEO?
SEO focuses on ranking pages in search results. GEO focuses on being cited and recommended inside AI-generated answers. They share the same foundation, so we treat them as one strategy with two goals.
How do you measure AI search results?
We track visits from AI assistants in Google Analytics, monitor how AI tools describe your business for priority questions, and report on brand mentions and rankings each month.
Is AI search relevant for local businesses?
Yes. Customers increasingly ask AI tools for local recommendations, and those answers draw on your Google Business Profile, reviews, directories and website. Local businesses with consistent, well-reviewed profiles have a real advantage.
Find Out What AI Says About Your Business
Request a free AI visibility check. We will show you how ChatGPT and Google AI describe your business today and what to fix first.
Tell us a little about your business and what you want to improve. We will reply within one business day with next steps and, if it is a fit, a clear written quote.