Industry: Roofing, windows, siding and exteriors
Location: New Castle, Delaware (serving Delaware and Pennsylvania)
Services: Local SEO, Google Business Profile, city service pages, review and Maps strategy, local link building, website and SEO management
Platform: WordPress, Elementor
The Challenge
Iconic Roofing & Exteriors is a family-owned roofing and exteriors contractor serving Delaware and Pennsylvania. Despite strong reviews and quality work, the company was buried deep in Google for the local searches that bring in roof replacement, repair and storm-damage jobs, competing against larger regional contractors.
Our Solution
We ran a focused local SEO campaign built around how homeowners actually search: optimizing the Google Business Profile, creating and improving city service pages, strengthening reviews and Maps visibility, and earning local backlinks and citations.
On the website we sharpened messaging around free estimates, insurance-related roof replacement and storm damage, highlighted window replacement services, added an llms.txt file to help AI search tools understand the business, and continued ongoing website and SEO management.
What We Delivered
- Google Business Profile optimization
- City and service-area landing pages
- Review and Google Maps visibility strategy
- Local backlinks and citation building
- Free-estimate and storm-damage messaging
- llms.txt for AI search and ongoing SEO management
Results
+159%
Clicks from Google
42 → 16
Average ranking position
+28%
Search impressions
Year over year, clicks from Google search grew 159%, impressions grew 28% and the average ranking position improved from 42 to 16 in one month, moving the company from page four of the results up to page one for its core local searches.
Source: Google Search Console, Oct 2025–Sep 2026 compared with Oct 2024–Sep 2025.
Related services: Local SEO · On-Page SEO · Technical SEO · AI Search Optimization
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